WIP×PURE
FILE / PITCH-001FROM / DEANZANE STUDIOTO / CARHARTT WIP — DESIGN DEPT.RE / A CAPSULE THAT BREATHES

DENIMTHATCLEANSTHE AIR.

A capsule for the people who paint cities indoors — sprayers, printers, illustrators, studio rats. Built on raw indigo. Charged with Pure-Tech. Every garment a working filter.

EST. EMISSION REDUCTION0g VOC · per jean · per year
SCROLL —↓A 5-CHAPTER PITCH
CHAPTER 01

THE STUDIO
IS THE PROBLEM.

Painted studio wall inside the WIP × PURE concept worldFIG.01 / INDOOR / 09:42

Indoor air is up to 5× more polluted than the street outside. Spray cans, solvents, fixatives, MDF dust, plotter ink, cigarette smoke at 3am. The studio — the place where the work happens — is also the place that wears you down.

  • 90%of time spent indoors
  • 5×VOC vs. outdoor avg.
  • 3.2Martist / yr — indoor air, WHO
  • 0brands solving it via clothing

→ WIP × PURE PROPOSES A FOURTH WALL: THE GARMENT.

BREATHE WHAT YOU PAINT ·BREATHE WHAT YOU PAINT ·BREATHE WHAT YOU PAINT ·BREATHE WHAT YOU PAINT ·BREATHE WHAT YOU PAINT ·BREATHE WHAT YOU PAINT ·
CHAPTER 02

PURE-TECH
— THE ENGINE.

PURE-TECHDENIM LAYERVOC · PM2.5 · NOx→ H₂O · CO₂ · INERTSOLVENT · DUSTPHOTOCATALYTIC
  1. 01

    PHOTOCATALYTIC FINISH

    A mineral coating bonded to the cotton fiber. Activated by ambient light — even the warm ceiling tube of a 2am studio.

  2. 02

    VOCs → INERT MOLECULES

    Solvents, formaldehyde, NOx hit the fabric and are oxidised down to water vapour and trace CO₂. The jean does the work while you do yours.

  3. 03

    SELF-CLEANING DENIM

    The same reaction breaks down odour and skin oils. Wash less. Wear longer. Indigo deepens with age, never funks.

  4. 04

    ONE JEAN ≈ ½ HOUSEPLANT

    Per 8h shift, one pair neutralises the VOCs of half a peace lily. A studio of six, kitted in WIP × PURE, is a small forest.

LIVE — VOC NEUTRALISED BY THE WIP × PURE NETWORK · since drop
018,472,630
+ 412 mg / secSIMULATED · DEMO READOUT
CHAPTER 03

THE CAPSULE
04 PIECES

DRAG ←→ OR USE THE ARROWS · HOVER A PRODUCT FOR THE TECH-LAYER

WP-01JACKET · UNISEX
MIDNIGHT WIP
HAND-PAINTED · 1/1PURE-TECH BLACK INDIGOSELF-CLEAN PANEL

MIDNIGHT WIP

BLACK PAINTED JACKET · UNISEX
€ 480
WP-02JACKET · UNISEX
CALIFORNIA WIP
CALIFORNIA TAG · BACKLIGHT-WASH PURE-TECHCATALYST WEAVE

CALIFORNIA WIP

PAINTED JACKET · UNISEX OVERSIZE
€ 460
WP-03JACKET · UNISEX
STANDARD WIP
CROWN MOTIFMID-WASH PURE-TECHRAW INDIGO · 14oz

STANDARD WIP

INDIGO PAINTED JACKET · UNISEX
€ 440
WP-04JEANS · UNISEX
WORK-IN-PROGRESS PANT
CARHARTT TAG MARKCONTRAST STITCHPURE-TECH RAW INDIGO

WORK-IN-PROGRESS PANT

PAINTED CARPENTER · STRAIGHT FIT
€ 380
CHAPTER 04

CAST &
BACKSTAGE.

THE CAST — SIX ARTISTS, SIX CITIES

  • 01KAWATOKYO · graffiti / glassblowing
  • 02MIRA H.BERLIN · stencil / paste-up
  • 03DEAN Z.BERLIN · spray / type
  • 04OSCAR LBCDMX · muralist
  • 05FAITH O.LAGOS · screen print
  • 06RUE 17PARIS · tag writer

→ EACH ARTIST RECEIVES ONE FULL CAPSULE FOR 30 DAYS, A DOCUMENTED STUDIO RESIDENCY, AND A CO-SIGNED PIECE INSIDE THE DROP.

Behind-the-scenes denim shoot for the WIP × PURE conceptBTS / 02 — STUDIO 6, BERLIN-WEDDING
"

I painted in this jean for two weeks straight. Came home, the room didn't smell like a hardware store. That's a first.

— KAWA, day 14
CHAPTER 05

THE DROP
— THREE CITIES.

01
BERLIN
UNDER THE U-BAHN · KÖPENICKER STR.
15 — 22 · 09 · 26
+ LIVE WALL · KAWA & DEAN Z.
02
PARIS
PALAIS DE TOKYO — LOWER DECK
02 — 09 · 10 · 26
+ AIR-QUALITY READOUT INSTALLATION
03
TOKYO
BACKROOM · NAKAMEGURO
23 — 30 · 10 · 26
+ ARTIST RESIDENCY · KAWA HOMECOMING

IMPACT — IF 1,000 CAPSULES SHIP.

0KG VOC NEUTRALISED / YR
0EQUIV. STUDIO PLANTS
0% LESS WASHING (CARE LABEL)
0RESIDENT ARTISTS · 6 CITIES
END / FILE 001

DEAR
CARHARTT WIP,

This is an unsolicited concept pitch for a capsule collection that takes the brand's working-class spine seriously and answers a question nobody in fashion is answering — what does an artist's studio actually need to wear?

WIP × PURE transforms the denim look into a tool once again. It's not about nostalgia for hammers and barns, but for the modern craftsman as an artist—the one who sometimes needs to take a deep breath at 2 a.m.

Happy to develop, prototype and design, not only in graphic and motion, but also in collections and branding.

DESIGNED BY
VLADISLAV BRÖCKEL
a.k.a. DEANZANE
CONTACT
hello@vladislavbroeckel.com
@deanzane
+49 — — —
PORTFOLIO
deanzanestudio.myportfolio.com

CARHARTT, CARHARTT WIP AND ALL RELATED MARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS DOCUMENT IS A SPECULATIVE DESIGN PROPOSAL CREATED FOR PORTFOLIO PURPOSES — NOT A COMMERCIAL CAMPAIGN. PURE-TECH IS A REAL TEXTILE TECHNOLOGY; FIGURES SHOWN ARE INDICATIVE FOR PITCH READABILITY.

WIP×PURE